Since Mark Badgley and James Mischka joined forces in 1988, Badgley Mischka has captivated the fashion press and prominent retailers with their sophisticated style that caters to a younger, more modern couture customer, while not forsaken women of any age. They have remained true to this design philosophy and the constant integrity of their collections have pushed them to the forefront of fashion. Their timeless designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, and Ashley Judd. "We like to keep things simple. It's fabulous if you can spend hours getting ready, but a woman should also be able to bring a dress to work and change there for an evening out." Badgley Mischka is now owned by Iconix brands. In July 2007, they debuted their Spring 2008 Swimwear line at Fashion week in Miami.